Jif

Spread What’s Sweet Ad Campaign

Strategy

Jif is a bold brand built around a healthy and delicious snack. Inspired by the “Choosy Moms Choose Jif” campaign, the Spread What’s Sweet Ad Campaign conveys a similar message about picking the best snack for our children with a message of positivity that appeals to the modern parent. It does this through a mix of print, interactive, charity partnership and augmented reality advertising.