Koegel’s Foods

Deliciously Fun Re-Branding Campaign

Strategy

Growing up in Flint, Michigan, there is only one brand of hotdogs that matters, and that’s Koegel’s. For almost 100 years Koegel’s has been there for all of Michigan, crafting delicious meals from the enduring city of Flint. They are a family staple for many and deserved a re-branding that shows off their family commitment and playful nature.